Turn buying signals into booked meetings — without hiring a single SDR.
Cold email replies just hit an all-time low: 3.43% — and the average team answered by sending even more. When sending is free for everyone, sending is worth nothing. The teams still filling calendars reach out exactly when a company starts buying. I packaged the system I install for B2B SaaS, agencies, and service firms into one playbook. You can run the first part in 15 minutes.
Get the complete playbook free — 20 buying signals with detection recipes, a 12-factor ICP scorecard, 10 ready sequences, and the 30-day rollout calendar. Straight to your inbox, no call required.
What's inside — 7 components
Not a PDF of quotes. A working system with detection recipes, scoring models, copy, and the math that holds it together.
📡 The Signal Library
20 buying signals — what each means, where to detect it, and the opener angle. Growth, tech-stack, timing, and intent signals, severity-rated.
🧮 ICP Scorecard
12 weighted factors, 0–100 auto-tiering. Tier 1 gets craft, Tier 2 gets templates, Tier 3 gets nurture — never the reverse.
🤖 Claygent Blueprints
5 copy-paste workflow recipes: signal scan & score, funding watcher, champion tracker, evidence packs, reply triage with SLA.
✉️ The Outreach Vault
10 signal-triggered sequences (email + LinkedIn) and 30 researched first lines. AI drafts. Humans decide. Always.
🧼 CRM Hygiene Kit
The 90-minute audit, routing rules that survive week one, and the 7 weekly reports that keep pipeline numbers true.
🗓️ 30-Day Rollout
The exact calendar I install for clients in 3 weeks — day by day, with a "done means" test for every step.
📊 Meeting Math
2026 benchmarks baked into a one-formula dashboard. Fill your numbers; the quarter falls out. Volume comes last, always.
🛰️ StackSignal
Every claim in the playbook is checkable — the scanning platform I built and run for clients powers the tech-stack signals.
Who wrote this
Straight answers first
The three doubts everyone has, answered before you're asked to consider anything paid.
“Is it actually free?”
Yes — the full playbook, no email wall if you don't want one, no card, no trial that converts to a charge. The giveaway sells my engineering better than any pitch could.
“Will this work in my market?”
The signals are B2B-general; the scorecard walks you through re-aiming them at your exact market in under an hour. Built for B2B SaaS, agencies, and service firms with a working offer.
“I don't have Clay / a big stack.”
The first signal needs a spreadsheet and a browser. The Clay blueprints are there when you're ready — the system starts working long before the tooling gets fancy.
Want it installed, not assembled?
The playbook is the map. Some teams want the engineer. This week, founding clients get the Signal Audit Sprint at cost.
🛰️ The Signal Audit Sprint
- Know your 20 best prospects by Thursday — up to 100 companies in your market scanned with my platform, ranked by a provable reason to buy now
- Never stare at a blank message again — a personalized, research-backed first line for each of the 20
- See your company the way buyers do — a signal report on your own site, including what AI assistants tell people about you
- Keep the whole system — the full playbook + a 30-minute debrief call
- Nothing to install, nothing to learn — delivered in 72 hours
Questions, answered
Is it actually free? What's the catch?
Free. No catch, no credit card. I give the system away because the playbook sells my engineering better than any pitch — if it saves you a week, you'll know exactly who to call when you want it built.
What is a GTM engineer, exactly?
Half go-to-market strategist, half automation engineer. I design and build the system that finds the right accounts, personalizes without sounding like a robot, and books meetings — then wires it into your CRM so the numbers stay true.
Will this work for my industry?
The system is built for B2B SaaS, agencies, and service firms with a working offer. The signals and sequences are templates — Component 1 and 2 walk you through re-targeting them to your exact market in under an hour.
Why is the Sprint $297 when you charge $997?
Founding price buys the case studies for the next cohort: a testimonial if you're happy, and anonymized permission to publish results. That's the whole trade.
Do you automate the outreach completely?
Never. AI drafts, humans decide — every send gets a human approval. Automation picks signals and assembles evidence; a person always pulls the trigger.